Revise and Pivot

Transcript

Speaker:
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to the She Needs Profit podcast.

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I'm your host, Sam Varner.

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You know, in my 15 years of business

experience, I've noticed there are three

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things required to create a thriving

business.

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Sales, visibility, and profit.

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And yet most business owners find

themselves overworked, overwhelmed, and

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underpaid.

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If you own a private practice or are a

service -based business owner, this

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podcast is for you.

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On this show, I give you the tools,

strategy, and coaching,

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to run a profitable business and share

stories and insight from people who are

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right there with you.

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Let's dive into today's episode.

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Good morning and thanks for joining me on

the She Needs Profit podcast.

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I'm your host, Sam Varner, and I am

really, really looking forward to digging

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in this week on something that I think we

overlook in business.

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So we all are looking for the big wins,

right?

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Or even the little wins in our businesses.

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in order to evaluate whether we're moving

forward, whether we're hitting our goals,

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all of those things.

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But there's more to it than that, right?

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And in order to really be hitting those

big wins all the time, or regularly even,

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we need to be doing this other piece that

gets left out in business planning.

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That is what we're gonna talk about today.

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So I wanna ask you a question.

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So last week, we dropped something into

that podcast that you may or may not have

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heard.

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or paid attention to, but it's directly

relevant to today's topic of revise and

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pivot.

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So by the end of today's episode, I want

you to stick around so that you can hear

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me uncover what's being revised and

pivoted over here in the Crush Profit

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Coaching world and at the She Needs Profit

podcast.

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But before we do that, let's start this

show and talk a little bit all about the

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importance of revising.

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and pivoting in your business.

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It is one of those things that so many of

us do on the fly without a lot of thought

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or not at all, almost as a reluctance to

make changes in our business.

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And today I'm gonna talk to you about why

I think it is super critical to be willing

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to revise and pivot as you're going along

in your business and to do so in a way

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that helps you grow, that helps you scale,

that helps you take your service -based

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business,

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to the next level.

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So first and foremost, I want to talk

about the idea that I deeply believe you

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either adapt or perish when it comes to

business.

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And what I mean by that is the fact that

business is fast paced.

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You are constantly getting inputs from all

sorts of sources as to what's working and

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what's not working in your business.

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And if we're not careful, we don't

actually notice those things.

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or we don't actually give them the weight

that they deserve.

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We need to be able to go through our

strategies and pivot or transition

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slightly into what the audience is looking

for.

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Sometimes we as business owners get it

wrong.

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Sometimes what we set out to do in the

manner in which we're doing it actually

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doesn't work.

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And that's okay, but it is when we fail,

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to kind of revise your strategy and then

pivot your strategy into something

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different that we can find ourselves left

behind in the business world.

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So we're not saying that change is a sign

of weakness, but it's actually a strength,

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first and foremost.

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In that kind of context, so when we think

about just embracing the fact that we're

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going to need to change our business as we

go through it, the second piece is

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absolutely we need to make sure that we

are embracing feedback.

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Feedback can feel very difficult as a

business owner for the reasons that people

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are asking us or telling us to do things

differently or that they don't like how it

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was done or that we fell short or that we

are not doing things to the way that they

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are expecting the standard that they're

holding us to.

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And it can be very, very difficult to hear

that feedback, but it is critical.

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It is essential.

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whether it's coming from customers or

employees, industry experts, or just your

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colleagues out in the world, feedback

provides invaluable insights into what's

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working and what's not.

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And if we can be vulnerable enough to put

ourselves in the position of receiving

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feedback and receiving feedback in a way

that doesn't have us get our backup, but

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instead that we just lean in to the

information,

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We then evaluate that information and

decide as the owner of the business what

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we're going to do.

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All pieces of feedback are not even,

they're not equal, and they don't

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necessarily need to be implemented.

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So there's two pieces to this.

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Opening and welcoming feedback, critical.

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Evaluating feedback, critical.

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And deciding what to dismiss and what to

actually implement, critical.

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What we don't wanna do as business owners

is flip -flop between,

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a single client request here and a

different client request here that is

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contradictory, that can get very

confusing.

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But what can happen is that your clients

are gonna leave you little breadcrumbs of

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information that let you know what they

need more of, what they need less of, or

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the way in which they wanna receive the

information, and we need to be open and

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paying attention so that we can use that

in our day -to -day world.

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So I want to encourage you not to shy away

from criticism, but use it instead as a

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catalyst for growth and improvement in

your business and as a way to think things

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through and decide how you wanna transact

with that.

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In addition to that pivoting and revising

and then asking for feedback, staying

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agile in business is also critical.

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Being able to move with the times, to move

with the circumstances, to be aware of

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changes that are happening in your

industry or in your business, or perhaps

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in the lives of your potential clients,

all of those are really, really critical.

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Being able to swiftly pivot your

strategies in response to those market

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shifts or emerging trends can mean that

you're at the front end of that growth

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pattern as opposed to lagging behind.

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This is something that you get.

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better at over time, recognizing where you

need to kind of hop forward or where you

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need to just wait and see.

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Those sorts of things are things that you

develop over time as you get exceptional

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communication with your clients, as you

are getting further and further

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experienced in your industry, that will

begin to happen.

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But it is really not about sticking to a

plan and never ever ever changing it, but

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achieving the goal.

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And so if we need to do something slightly

different in order to achieve our goals,

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then we need to be willing to make that

change, make that shift.

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Super, super important.

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Now, in all of what I've already told you

to do, there is no way to avoid failure

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because sometimes you're gonna choose

wrong.

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Sometimes you're gonna pivot wrong.

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Sometimes you're gonna choose something

and you're gonna go forward full throttle

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only to have it be something that does not

work.

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It's okay.

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Failure is 100 % inevitable and there's

actually more to be learned usually from

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failure of something than from success.

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Success kind of clarifies for us that

we're on the right path, which is great,

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but failure gives you an opportunity to

start experimenting and exploring and

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asking open -ended questions to determine

what went wrong.

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So we're not gonna dwell on these setbacks

in terms of something like we've done

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something wrong as humans.

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but instead we're gonna look at it like

analyze what went wrong, adjust your

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approach, and try a different path.

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All of business success is essentially an

experiment.

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So if we're willing to be crazy and try

new things and accept and evaluate when we

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fail, then we will do better day in, day

out.

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I promise you that.

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Okay, so I kind of had alluded at the

beginning of this podcast that there was a

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little secret that we let slip.

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last week.

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So here is talking about the testament of

power and revision and pivoting.

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I'm starting to make some pivots in my

business.

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So you may or may not have noticed that we

have switched the name of the podcast to

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She Needs Profit instead of She Needs

Grit.

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And this I'll tell you a little bit about

my reasoning.

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First and foremost, podcasts are most

successful when they are searchable.

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And what I realized is despite the name,

She Needs Grit means so much to me and I

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know so much to you guys as well.

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Somebody isn't necessarily going to be

looking for a business podcast for a

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service -based business owner that is out

there trying to grow and scale and search

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She Needs Grit.

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It's just not going to come up.

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But by putting profit into the title of

the podcast, I know there are business

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owners out there seeking this information

and

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they will be seeking things that are

profit related and they will find me.

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So that's been a pivot that I have made in

my business.

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Now that doesn't mean I've dismissed or

changed my mind about how important grit

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is to success in business.

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Absolutely have not, but I now know as a

seasoned two year long podcaster that I

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need to have a more searchable title for

my podcast to allow it to grow and find

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other audience members.

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So I've made that tweak.

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In addition to that, one of the things

that I have done up until now is most of

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my content, my free content in my business

is the podcast.

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I have sporadically and occasionally done

webinars and they have garnered clients

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for me and engagement and have been super

fun, but I've never done them with any

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level of consistency.

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So what I'm actually about to do is start

doing consistent webinars with a very

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intentional goal.

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So I want you to keep your ears open.

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As of, well, the first one is gonna be

April 23rd, 2024.

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So if you're listening to it before then,

you can hop on the bandwagon and come to

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my free webinar.

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Now, I'm going to have three topics that I

do webinars on because these are the three

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topics that I hear from my clients and

potential clients and women that I am

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networking with all of the time.

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These are the topics that they are asking

for.

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They want more in sales.

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How do I close clients?

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How do I find leads?

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How do I get them from a lead to a client?

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How do I do all of that?

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How do I increase the number of sales in

my business from where it is right now to

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where I need it to be to hit my goals?

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So I want you to go to the show notes

today and sign up to be part of that free

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webinar.

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I'm going to do it on Zoom.

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It's going to be super accessible no

matter where you're listening to this

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podcast.

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I want you to join me.

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It is going to be a webinar that without

question will allow you to leave,

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implement immediately and see sales

results immediately.

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That is my goal.

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My goal is that you will increase your

amount of sales in the following 30 days.

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This is no joke.

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I don't want to put on a series of

webinars where it's great information,

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it's super helpful, it would be very cool

if it did anything.

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but at the end of the day it was just

like, hey, Sam's a good speaker.

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That is absolutely pointless to me.

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So my undivided 100 % goal for this

webinar is that you will walk away with

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things you can immediately implement to

create more sales in your business in the

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30 days following the webinar.

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If that's not what you're looking for,

then I need you to write me a review.

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I need you to let me know, send me an

email, and let me know that I've missed

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the boat and what else do you need to

hear?

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But if it is what you need, and I know it

is, then do not miss this opportunity to

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sit down in a webinar environment and have

me help you make more sales, okay?

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In addition to that, just FYI, so a little

call to action to get on that webinar

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list, okay?

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There's the call to action.

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You guys, that's one of the things when it

comes to sales you need to be doing is

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more calls to action.

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So do that.

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That is by far what I need you to do.

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for this episode of the She Needs Profit

podcast.

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So before we wrap up, I would really,

really appreciate before my birthday,

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which is about a month from now, May 7th,

I am looking to get 45 new reviews on this

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podcast.

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So if you're here listening and you've

been listening for a while, or maybe you

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just tuned in today and you think like,

hey, she's pretty good.

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I would be so grateful if you would head

over to your podcast player and leave.

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a rating and a review for me.

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Now, if you wanna take the next extra

step, take a little screenshot of that

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review and email it over to me or send it

on Instagram at Sam the Profit Coach and I

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will enter you to win a one -on -one sit

down with me where you can ask me all the

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questions you have about your business and

I can give you concrete strategies on how

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you can make changes right away.

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So, happy birthday to me and a benefit to

you.

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But if nothing else, if you do nothing

else before the end of today is for the

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love, go into the show notes and sign up

for the webinar on April 23rd.

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It is the sales webinar you are not gonna

wanna miss this year because it is the

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sales webinar that is gonna change your

revenue.

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Yeah, by the end of May, I promise.

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I cannot wait to talk to you guys next

week.

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I cannot wait to host this webinar and.

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I can't wait to see how you're pivoting

and revising in your own business so that

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you can continue to grow.

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Until next week, stay profitable.

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And that's this week's episode of the She

Needs Profit podcast.

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If you like what you heard today, connect

with us on Instagram at Sam, the Profit

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